In 2026, the era of basic personalization (like using a customer's first name in an email) is long over. Welcome to Hyper-Personalization: a dynamic, AI-driven strategy that tailors every single aspect of a user's digital experience in real-time, based on their immediate behavior, historical data, and even their current emotional state. This isn't just about showing relevant products; it's about predicting needs, anticipating questions, and proactively shaping the entire cust